How to choose an SEO Company South Africa? In our review interview and data collection process, one of the questions we ask is, “What was your selection process, and why did you select this company to work with?”
While not highly scientific, we were able to categorize these qualitative responses into a few main buckets.
Factor 1: Referrals and previously established relationships
Referrals and previously established relationships turned out to be a key reason. This makes sense, as companies may not be experienced with SEO services, and they, therefore, rely on the experiences of friends and colleagues they trust.
Factor 2: SEO company knowledge and processes
The second-largest factor in choosing an SEO company South Africa is company knowledge and processes.
This includes customer service, thought leadership, staff experience, reporting, and transparency. These are all attributes that can help make a company successful for their clients, as they were mentioned by 43% of reviewers.
Factor 3: Case studies, client references, and online reviews
Closely related to company knowledge and processes, past performance includes specific evidence, such as case studies, client references, and online reviews, all of which indicate previous success.
How to choose a good SEO company
When it comes to choosing an SEO company, you want to go about it in a smart and logical way.
If you rush into the process, you’ll probably sign with an agency that doesn’t meet your expectations, which can lead to a frustrating experience that doesn’t help you drive traffic, leads, or sales from search.
Learn how to choose an SEO company (and avoid the above scenario) with these three steps:
1. Look at the SEO agency’s past performance
2. Ask past or current clients about their experience
3. Meet the SEO company and ask questions