What is SEO?

SEO stands for Search Engine Optimisation. It is the name given to the activity that attempts to improve the search engine rankings for your key products and services.

If your site comes up on the first page of Google when searching for a specific keyword, you’re far more likely to get a lead from them, rather than if you’re on page 2 – think about it: How many times do you go past the first page of searches? In fact, 93% of people won’t go further than the first page of searches on Google.

What is SEO